Prototype & Test
Big Ideas in Just 4 Days
Walk away with a high-fidelity prototype, real user feedback, and a clear path forward — before investing months of build time.
Prototype & Test
Walk away with a high-fidelity prototype, real user feedback, and a clear path forward — before investing months of build time.
Why teams choose a Design Sprint
1
Most product teams face the same struggles.
2
Long discovery phases with no tangible output.
3
Opinions and debate instead of data.
4
Risky launches — shipping first versions nobody wants.
5
Endless “what if” conversations that stall momentum.
6
The Design Sprint 2.0 compresses months of decision-making and validation into four focused days.
7
You move from a fuzzy challenge to a tested prototype that shows what customers really think.
Here’s how most teams go about product design vs the Design Sprint
Before the Design Sprint
Slow & messy
Projects drift for months with no clear direction.
Meeting overload
Countless calls and workshops, little progress.
Document graveyard
Strategy decks get written once and forgotten.
Opinion battles
Endless debate instead of evidence.
Cat herding
Trying to align busy people who never fully agree.
Lost time & momentum
By the time decisions are made, the market has moved.
After the Design Sprint
Fast
Two intense days replace weeks of meetings.
Practical
Hands-on exercises, not theory.
Aligned
Everyone leaves with the same vision.
Testable
Ends with a hypothesis you can immediately validate with real customers.
Battle-tested
Based on Jake Knapp’s Click and refined by our facilitation practice.
A structured 4 day process that helps teams go from a problem to a validated solution by rapidly aligning, ideating, prototyping, and testing with real users.
4 Days
1
Map
Define the challenge by mapping the customer journey and pinpointing the most critical problem to solve.
2
Sketch
Individually generate a wide range of solution ideas through quick, rough sketches that focus on clarity over beauty.
3
Decide
Review all ideas and choose the most promising solution using structured voting and clear decision criteria.
4
Storyboard
Turn the chosen idea into a detailed, step-by-step storyboard that acts as the blueprint for the prototype.
5
Prototype
Build a realistic, testable version of the solution that feels real to customers but is created quickly.
6
Test
Show the prototype to real users, gather honest feedback, and learn exactly what works and what needs to change.
Founder's Letter
Out of the thousands of businesses trying to move fast, most are still stuck in meetings that go nowhere.
Yep, even with smart people and great AI powered tools, decision-making has never felt more sluggish.
Most teams struggle with two things:
1) Getting aligned around the right problem.
2) Turning strategy into action without endless back-and-forth.
That’s why I started ByFriday. To help teams like yours move faster, think sharper, and make progress you can actually see.
We use facilitated workshops and proven sprints to help you solve problems, make decisions, and unlock momentum in days, not months.
We’ve already helped teams get clarity, solve real business challenges, and walk out of the room knowing exactly what happens next. If your team’s stuck in meetings and decision loops, let’s fix that.
Worked with 50+ startups & scaleups
